INTRODUCING THE FORD PERFORMANCE MODEL RANGE.
It’s no secret that there has been a huge transformation in Ford vehicles over the past decade or so, with an emphasis on technology, innovation and fuel efficiency. Performance is another part of that transformation that is moving to centre stage. The facts tell the story: Ford have planned new performance vehicles worldwide from now through until 2020!
"Ford remains committed to innovation through performance," said Raj Nair, Ford group vice president, Global Product Development. "Our new global Ford Performance team ties together racing, performance vehicles and parts. It will allow us to more quickly introduce products and accessories that meet the needs of customers around the world on-road and on the track."
Consider the existing ST line, where younger drivers are looking to the Focus ST and Fiesta ST for performance vehicles that meet their lifestyle. These rides are a real hit with Millennials, who are buying ST models at a rate that’s more than double that of the rest of the Ford lineup.
“EcoBoost® is a strong example of how we are migrating technology and engineering across our lineup, ensuring our vehicles are fun to drive,” said Nair. “From our most nimble Fiesta to our hard working full-size pickups and racing vehicles, our lineup benefits from the innovations we deliver at the track and at the limit.”
“Ford still races for the same reasons Henry Ford did in 1901 – to prove out our products and technologies against the very best in the world,” said Nair. “The Ford Performance team will continue to pursue performance innovation, ensuring we can deliver even more coveted performance.”
Our sales and service team have been extensively trained to offer you specialist advice and support. Our environment is welcoming and pressure-free, with a state-of-the-art feel that shows off our manufacturer's capabilities. Inviting lounges in our showrooms give you the chance to relax while browsing through the Ford range and viewing the many options available with each model.
Please visit us in Maidstone to see our new FordStore and experience the incredible world of Ford Performance and Motoring.